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| Vol.3.142 | |
The SUFU You Doby Vince PoscenteAuthor of The Ant and the Elephant, Invinceable Principles and The Age of Speed When Mathew Knowles (father/manager of Destiny's Child and Beyoncé) flew from Houston to preview Max and his band, more than just our front door opened. He offered, in unfiltered words, four qualities his family used towards their phenomenal success. Allow me to summarize with the acronym - SUFU - a way to build any business.
Mathew emphasized passion as the key ingredient for success in music. As he articulated his advice it became clear, passion alone isn't enough. Singular passion is what it takes. From his 6'5" frame he expressed to wide-eyed teenagers, "Get good grades. Then you must EAT, SLEEP and BREATH music. NOTHING ELSE! Forget about girls. You'll miss parties. No soccer team counting on you being there." (I'm guessing "forget girls" bounced off a few disbelieving hormones.) TAKE HOME: Ensure singular passion while you cover your responsibilities. Unified Dedication Dedication is essential, not just from young musicians, but parents as well. When Destiny's Child garnered initial interest, the girls were young teens. Paranoid record label executives were scared off in a large part due to sets of parents that came along with the act. TAKE HOME: Unify dedication from your family and team (unless you want drama showcased in your own Reality/Gong Show). Focused Talent Talent alone isn't enough. Mathew targeted the business side of talent. He asked the boys questions they had no instant answers for. "Who's your market? What does the band stand for? What's your musical genre? Are you the three guys that will go the distance? What's your band name?" From these five questions, the boys met and came up with these answers.
TAKE HOME: Answer these five questions in specific detail. Who's your market? What do you stand for? What's your unique talent? Who will go the distance with you? How do you define your brand? Unconditional Support Never underestimate the value of support. When asked if his ambitious child would have chosen a path other than music, Mathew responded, "If Beyoncé wanted to be a doctor, I'd have built her a hospital." Sure you can be the rugged individual, determined to climb the mountain alone, but why not seek every advantage in your favor? Unconditional support from human capital around you is a huge advantage. TAKE HOME: Make sure you are surrounded by people 100% willing to make the sacrifices necessary to join you in your lofty goals. What doors will you open with the SUFU - you do? Until next week, it's full speed ahead,
PS If you'd like to help Max name his band - email info@vinceposcente.com with your suggestions. Max will send a signed Silver Dynasty (collector's item) T-shirt to each of the top five picks.
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© 2010 Vince Poscente. All Rights Reserved. |
Singular Passion